Householder food waste prevention campaigns: contributions from psychology and marketing

Householder food waste prevention campaigns: contributions from psychology and marketingThe significant challenges raised by the habitual, low involvement behaviours that surround food management in the home make it hard for campaigns to achieve behaviour change. This chapter focuses on food waste in households and how marketing and psychology can help in its reduction. The Trans theoretical Model (TTM) is introduced as a psychology model that can help establish where people are on the behaviour change spectrum and can be used to tailor

close to the final consumer

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humour and vivid characterisation into a subtle moral tale

Winner of the Jo Anne Stolaroff Cotsen Prize

we present the business model of the brand that we have been operating

This book surveys contemporary responses to the Black Death

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biodiesel production from oilseeds of non-edible crop- Jatropha curcas has immense significance

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a leading humanist of the twelfth century

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