Hooked

HookedBy: Nir Eyal Updated with a new case study, this revised edition is a how to guide for building habit forming products. How do successful companies create products people cant put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? In Hooked, Nir Eyal answers these questions (and many more) by explaining the

It's hard for Thea to write four truths a day in the notebook her mother gave her for the summer

and are as fast and strong as vampires

illustrations and diagrams

At the center

He has all sorts of friendship goals in mind

Grit reveals:

Beach Music sings with life’s pain and glory

Orestes is tormented by supernatural powers that can never be appeased

Combining keen historical and psychological insight with delicious

'Every page is crowded with invention

Diana and Llyr have no one to turn to but each other

When Marvel Girl sacrifices herself to save the X-Men