All Marketers are Liars

All Marketers are LiarsBy: Seth Godin The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow. Legendary business writer Seth Godin has three essential questions for every marketer: Whats your story? Will the people who need to hear this story believe it? Is it true? All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is

then deliver a delightful twist or two to create surprise and satisfaction—for both the green hero and the many fans he'll make with this book

Galileo is another Renaissance great known just by his first name--a name that is synonymous with scientific achievement

每一件舊貨都有一個故事，每一項難題都能靠創意化解

而標點符號家最受寵愛、最古靈精怪的逗號小弟，居然會有心事？

The brilliant follow-up to David Walliams’ bestseller The World’s Worst Children

a A Clockwork Reader)

New York Times best-selling author of Lessons

tries her hand at gem cutting in the dusty Sri Lankan city where Marco Polo bartered for sapphires

Marvel's sci-fi heroes unite to protect the cosmos

NAMED ONE OF THE BEST BOOKS OF THE YEAR BY SHE READS

whom he never ceased to love and whose name he took

With the help of an army of rats and an unreliable talking cat