Killing Giants

Killing GiantsBy: Stephen Denny Marketing expert Stephen Denny argues that any brand can directly challenge the giant of its category and not only survive, but thrive. While its inconvenient to be the little guy, it can also be a blessing in disguise. Giant killers can afford to shake things up and take bold steps. They can be faster and nimbler than giants who are too slow and hidebound to make painful but necessary changes. During his two decades in the trenches,

rather than hoarding them as commodities

Even in baseball

And for every absurd moment (watching paramedics give CPR to a raccoon)

She is not the biggest among them

from history to memory and back again

Big Nate is a New York Times bestseller and the star of his own comic strip

In Diary of an Awesome Friendly Kid

despite the chasm in social class between them

a novel about love

the barbarian warrior is determined to make her pay

【本書資料】 無注音 適讀年齡：9～12歲

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