SKU:55954555243
Kids and branding in a digital world
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Description
Kids and branding in a digital worldAuthor: Barry Gunter ISBN: 9780719097874 Publisher: Manchester University Press Year first published: 02 Nov 2015 Pages: 208 Format: Hardback This book is about how kids become engaged with brands, and how their relationship with them changes over time as they mature as consumers. Children are introduced to brands at an early age, and they have become increasingly brand conscious. As consumer markets have developed and become more crowded and
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