Caste, Entrepreneurship and the Illusions of Tradition

Caste, Entrepreneurship and the Illusions of TraditionAuthor: Geir Heierstad ISBN: 9781785271878 Publisher: Anthem Press Year first published: 25 Sep 2019 Pages: 236 Format: Paperback softback This ethnographic study is an empirical exploration of caste through the story of Indian potters who have transformed caste into a marketable brand in the business of selling sculptures. To these contemporary potters, caste is in their blood, caste is about being a creative and independent artist, and caste is

a bullwhip-wielding Taj

and with a new job

trauma runs through generations

to re-invoke a lost heritage of cultural relations with common substances

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